Web 2.0 and Social Media Optimization

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.

Social media optimization is a form of search engine marketing.

Social Media Optimization (SMO) is a way to optimize web sites so they would be more easily connected or interlaced with online communities and community websites, also called social media sites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.

Most online communities don’t welcome traditional direct or hard sell techniques so an effective SMM campaign will require more finesse to execute properly. SMM campaigns must be targeted to the community you want to reach with a message that appeals to them. Some common ways of achieving this are with authoritative information, entertainment, humor or controversy.

SMM is related to other online marketing such as Search Engine Optimization, Search Engine Marketing, Viral Marketing, Word of Mouth Marketing, and Social Media Optimization. Many believe Social Media Optimization (SMO) takes a passive role in establishing the framework for different social sites to connect themselves. Others feel SMO is taking the principles of SEO and applying them to social websites. SMM takes a more active planned role directing, influencing or suggesting community members create and connect the content.

Social media optimization techniques includes creation & submission of RSS feeds, social bookmarking, Video & PPT optimization i.e. submitting of vides & PPT to various social media sites, creation of blogs, articles submission, press releases etc to increase your brand image over the internet.

Social Media Optimization Deliverables

Press Release

Press release is designed to be sent to various press releases sites in order to increase your solid corporate & brand image of your company.

The use of Press releases is common in the field of public relations, the aim of which is to attract favorable media attention to the PR firm’s client, and publicity, the aim of which is to attract favorable media attention for products marketed by the clients.

We can write a PR based on the answers to the following questions from you.

1. Motive: Please let us know if any of the below events are applicable to your business. If yes, please brief us.

Starting a new business
Introducing a new product
Celebrating an anniversary
Announcing a restructuring of the company
Offering an article series for publishing
Opening up branch or satellite offices
Receiving an award
Participating in a philanthropic event
Introducing a unique strategy/approach
Announcing a partnership
Changing the company or product name
Earning recognition of the company, product or executives by a publication
Issuing a statement of position regarding a local, regional or national issue
Announcing a public appearance on television, radio or in person
Launching a website
Announcing free information available
Announcing that you have reached a major milestone
Obtaining a new, significant customer
Expanding or renovating the business
Establishing a unique vendor agreement
Meeting some kind of unusual challenge or rising above adversity
Restructuring your business or its business model
Setting up a customer advisory group
Announcing the results of research or surveys conducted
Announcing that an individual in your business has been named to serve in a leadership position in a community, professional or charitable organization
Sponsoring a workshop or seminar
Making public statements on future business trends or conditions
Forming a new strategic partnership or alliance

2. Quotes: If possible give us some quotes from key people of your company.

3. Statistics: Please provide any statistics, facts or figures if possible.

4. Background of Company: Please provide Company Info.

5. Unique Selling Points – what sets you apart from the other competitors?

This is a great way to get some publicity as well as recognition.

We shall send these details to our content writer & have a search engine friendly press release written.

Once you approve we will submit it to various sites that accept press releases. The sites include pr.com, prleap.com, i-newswire.com, 1888pressrelease.com etc.

PowerPoint Presentation Optimization

Unique selling points for presentation: We need a few points about 3 to 10 that describes how you are different from your competitors. Why people should select you? What sets you apart from your competitors? Based on this information, we shall create presentations for you and submit to various sites like Slideshare.net.

If you already have the presentations ready, you can send them to us.

Slideshare.net
It allows you to submit a presentation of your business. So, you can have a corporate presentation of your company and publish here.

Slideshare Result: This is like Youtube for slides.

Video Optimization / Marketing

Videos - If you have any video presentation of your business, please send them to your project manager; he shall get them submitted to various video sites including Google video, youtube, myspace, metacafe etc.

Or send us Unique Selling Points – what sets you apart from the other competitors?

Based on the unique selling points, we will create a video & submit it to the top Video sites.

——> Case Study in Video Optimization

Dr. Cameron Rokhsar, who has pioneered the non surgical 15 minute nose job discusses the procedure on ABC’s Good Morning America. This is a clip of the interview with Dr. Rokhsar on Good Morning America. Dr. Rokhsar’s procedure is a simple 15 minute procedure with the injections of Radiesse to reshape the nose. We then optimized the clip so it could be placed on the first page of the search engine results on Youtube.com.

Here is a copy of the video segment:

Blogging

Blogs: Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated web pages that use style sheets or CSS, and have very little extraneous HTML. Apart form this main purpose of blogging is to generate good amount of one way links to your site from related blog post. This will help us in building link popularity and improving rankings in search engines.

Apart form these you can also build solid brand image of your company through blogging.

Blogs feature general articles (informative) or conversational or customer review type of articles.

We select the topic and get the articles written.

Create blogs on major blog sites including blogspot and wordpress.

Upload articles with images and videos.

Examples of Blogs that we have created for our clients.

Social Bookmarking

Social bookmarking is a way for internet users to store, classify, share and search Internet bookmarks.

We submit your site to about 100 social bookmarking sites.

Article submission: Creation of Articles on general topics related to your site & submitting to various sites like Ezinearticles.com etc that accept help you to get one way links from content & helps to get some traffic form it too.

RSS Feeds: RSS (Really Simple Syndication) feeds are an excellent way to continually freshen website content without having to make periodic content updates. RSS is used to provide items containing short descriptions of web content together with a link to the full version of the content.

A frequently updated feed will bring more traffic to your Websites, help you achieve better placement in feed directories, and keep your clients and target audience instantly updated with new listing content. We will be frequently updating your feed once in a month or two.

RSS should be viewed as an SEO Best Practice for any website and should be strongly considered as a part of all SEO projects. Whatever business you’re in and whatever your website is about, RSS feeds should be one of the main tools you use to market your products, services and website.

RSS Feeds can:

Improve the search engine optimization of your web pages.
Improve the search engine page rank of your web pages
Increase the amount of search engine traffic you receive.
Get your new content indexed by major search engines quickly.
Provide you with new sources of traffic independent of web search engines.
Provide you with free fresh content to keep your pages automatically updated.

We shall create an RSS feed for your website and submit it to the best possible sites those accept RSS feeds.